27 Attributes of an Effective Email

Drafting a truly effective marketing email requires the thoughtful consideration of hundreds of factors. But don't worry, we've done the work for you. 

We move through all elements of an email, from subject line to footer, discussing some of marketers' most useful tactics. 

With this guide you will learn how to:

  • Write persuasive emails that convert 
  • Optimize copy and design 
  • Maximize the efficiency of your email anatomy 
  • Improve your campaign design
  • Be email compliant