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27 Attributes of an Effective Email

Consumers receive an average of 88 emails a day, making it harder than ever to stand out in a crowded inbox. To help you out, we’ve put together a comprehensive guide of effective email attributes. We move through all elements of an email, from subject line to footer, discussing some of marketers’ most useful tactics.

This guide will show you how to:

  • Determine the best email send times and methods for maximum ROI
  • Create captivating sender names that get users to open
  • Optimize your subject line for length and readability
  • Craft CTAs that users want to click