In 2024, Cyber Week reached new heights in online sales, achieving record-breaking results. Across the five-day period from Thanksgiving through Cyber Monday, consumers spent a total of $41.1 billion online, an 8.2% increase from 2023. This case study highlights nine of the most impactful Black Friday and Cyber Monday (BFCM) campaigns Upsellit executed in 2024, offering proven tactics to guide your 2025 holiday strategy.

As a conversion optimization partner, Upsellit empowers brands to create personalized experiences that convert. By reducing abandonment, recovering lost revenue, and increasing order value, Upsellit helps brands achieve measurable growth and turn browsers into buyers at every stage of the customer journey.