Cannibalization occurs when shoppers are presented with offers despite showing high intent to purchase. This takes away from a brand’s top line revenue and leaves the question of whether or not affiliate partners truly do provide incrementality. In this whitepaper, Upsellit details the strategies and technologies it uses to prevent cannibalization and protect retailers from improperly engaging users.
Download the whitepaper to understand:
- How heavy-handed vendors negatively impact ROI
- Upsellit’s Anti-False technology and True Abandonment Detection
- The seven unique factors Upsellit monitors to prevent cannibalization
- The three triggers behind Upsellit’s Anti-False technology
