In the battle for shopper attention, which engagement strategy packs the biggest punch: static or dynamic?

This case study puts both contenders to the test across five campaigns using identical audience segments and business rules. One relies on simplicity and consistency, while the other adapts in real-time with personalized content. With the right engagement strategy, brands can achieve dramatic lifts in average order value, conversions, and overall revenue. Who comes out on top to deliver a knockout CRO strategy?