Timing plays a major role in conversion optimization. If you interact too late, you lose the sale. But if you interact too soon, you’re just interrupting the shopper journey, causing frustration and losing revenue. With ecommerce stores losing $18 billion in sales revenue each year because of cart abandonment, it's crucial to engage the right shopper at the right time.

In this playbook, Upsellit’s patented Exit Detect technology combines with advanced segmentation to create campaigns that target specific abandoning audience segments at the exactly the right time.