Upsellit's jewelry clients were looking to combat friction caused by price sensitivity and high consideration. Since shoppers looking for jewelry go through an extensive consideration process, diligently researching their choices to decide which fit within their budgets, Upsellit would need to find the right messaging and offers to convert more shoppers in less time.
This case study provides an in-depth look at how Upsellit:
- Uses tiered incentives relative to shopper's path to purchase to reduce consideration periods
- Converts 5.7% of shoppers with the lowest cart threshold
- Captures 11.7% of abandoning shoppers' emails
- Recovers 5.1% of abandoners' through email campaigns
- Boosts overall conversion rate 5% across desktop and mobile devices
